The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It’s smart.”
Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer.”
Geoff Smart, Ph.D.
Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits.”