Geoff Smart, Ph.D.
Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits.”
NOW is the time to grab market share and Chris Rosica’s book provides practical approaches for making this happen.”
Michael E. Gerber
What does it mean to create an authentic brand? What does it mean to create an authentic company? What does it mean to lead and manage and market authentically? These questions, and many more, are asked and then answered in this wonderful book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn’t ready for it.”