Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer.”
Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must read.”
Geoff Smart, Ph.D.
Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits.”