Geoff Smart, Ph.D.
Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits.”
Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must read.”
Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer.”
The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.
Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.
In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.
The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:
- Ben Cohen & Jerry Greenfield
(Ben & Jerry's Homemade)
- Bobbi Brown, Bobbi Brown Cosmetics
- David Neeleman, JetBlue
- David Oreck, Oreck Corporation
- Gary Hirshberg, Stonyfield Farm
- Jeff Taylor, Monster.com
- Jerry Baldwin, Starbucks
- Jim Koch, Samuel Adams
- Kate and Andy Spade
- Roxanne Quimby, Burt's Bees
- Wally "Famous" Amos