Michael E. Gerber
What does it mean to create an authentic brand? What does it mean to create an authentic company? What does it mean to lead and manage and market authentically? These questions, and many more, are asked and then answered in this wonderful book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn’t ready for it.”
NOW is the time to grab market share and Chris Rosica’s book provides practical approaches for making this happen.”
Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer.”
The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.
Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.
In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.
The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:
- Ben Cohen & Jerry Greenfield
(Ben & Jerry's Homemade)
- Bobbi Brown, Bobbi Brown Cosmetics
- David Neeleman, JetBlue
- David Oreck, Oreck Corporation
- Gary Hirshberg, Stonyfield Farm
- Jeff Taylor, Monster.com
- Jerry Baldwin, Starbucks
- Jim Koch, Samuel Adams
- Kate and Andy Spade
- Roxanne Quimby, Burt's Bees
- Wally "Famous" Amos