How was The Authentic Brand conceived?

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This book was originally conceived while I was enrolled in an intensive course on entrepreneurship at MIT that was suitably named “Birthing of Giants.” The Birthing of Giants is a three-year, MBA-modeled curriculum created by Verne Harnish, founder of the Entrepreneurs’ Organization (EO), in conjunction with the MIT Enterprise Forum and Inc. Magazine. Each year, the program brings together 60 young entrepreneurs under the age of 40 who are founders or managing partners of companies grossing more than a million dollars in annual revenues. The program was designed to identify and bring together the next generation of entrepreneurial leaders and to provide the blending of practice and theory that is required to succeed in today’s business environment.

As a member of the Entrepreneurs’ Organization (formerly known as YEO) since 1999, I have attended dozens of learning events in conjunction with various EO chapters globally, as well as the Young Presidents’ and World Presidents’ Organizations (YPO and WPO respectively). During this time, I have benefited greatly from the learning that occurs from the experiences of others with similar challenges and aspirations. As Douglas Adams, author of The Hitchhiker’s Guide to the Galaxy, once said, “Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” I cannot say enough about these powerful groups for entrepreneurs and corporate leaders. They harness the power of shared learning through peer-to-peer support and education.

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