The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It’s smart.”
Vijay K. Tirathrai
Far too many entrepreneurs struggle with marketing their businesses effectively. Rosica’s timely release has made the complex idea of branding simple to understand and execute. I recommend this as an essential read for all successful entrepreneurs.”
Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer.”
The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.
Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.
In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.
The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:
- Ben Cohen & Jerry Greenfield
(Ben & Jerry's Homemade)
- Bobbi Brown, Bobbi Brown Cosmetics
- David Neeleman, JetBlue
- David Oreck, Oreck Corporation
- Gary Hirshberg, Stonyfield Farm
- Jeff Taylor, Monster.com
- Jerry Baldwin, Starbucks
- Jim Koch, Samuel Adams
- Kate and Andy Spade
- Roxanne Quimby, Burt's Bees
- Wally "Famous" Amos