NBA Lockout: The Winners and Losers in Marketing & Media

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Chris Rosica's Blog | The effects of the NBA lockout on marketers and advertisersCommissioner David Stern announced this past Friday that the 2011-2012 regular season will not start on the scheduled date of November 1st. Instead the season may start December 1st, the earliest. We saw this sort of marketing and media panic frenzy during the NFL’s partial preseason lockout. But now that real revenue generating items are left out in the cold, it’s evident that there will be ones to flourish during lockout. Take a look at what AdAge.com is saying about the winners and losers while this mess is getting straightened out. By Jason Del Rey.

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