As the holiday season is kicking into gear so are brands, especially with their marketing, branding and message development. Whether you have taken notice to it or not, Facebook was made for marketers during the holiday season. Next time you’re browsing your news feed, pay attention to the people who either mention shopping and/ or a specific product. This is exactly what brands want- they call it piggybacking. Their goal is to have you share their good news and great deals. This need to read article from AdAge.com explains how and why marketers need to engage heavily in their social media strategies around the holiday season. Read it here.