Reviews

Far too many entrepreneurs struggle with marketing their businesses effectively. Rosica’s timely release has made the complex idea of branding simple to understand and execute. I recommend this as an essential read for all successful entrepreneurs."

Vijay K. Tirathrai
Past International President, Young Entrepreneurs’ Organization, Founder and Managing Director, Fabulous Target

Stonyfield Farm is a “word-of-mouth” brand, our success built one cup of yogurt at a time. In our experience, brand loyalty comes from paying attention to what our consumers care about: healthy food, healthy people, and a healthy planet. The Authentic Brand helps readers learn the importance of speaking to customers’ intelligence and creating an authentic partnership between company and consumer."

Gary Hirshberg
CE-Yo, Stonyfield Farm

NOW is the time to grab market share and Chris Rosica’s book provides practical approaches for making this happen."

Verne Harnish
Author of Mastering the Rockefeller Habits and founder of the Entrepreneurs’ Organization (EO)

Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits."

Geoff Smart, Ph.D.
Chairman and CEO, ghSMART, Topgrading Co-author and Master-Trainer

Rosica’s book is dead on. He has captured the essence of how to create brand equity and awareness for a successful business. This book provides outstanding insight from an A list of people that have built enormously successful companies. If you’re building a brand for your business, this is a must read."

Brien Biondi
Executive Director, Chief Executives Organization (CEO), Former CEO of Young Entrepreneurs’ Organization (YEO)

What does it mean to create an authentic brand? What does it mean to create an authentic company? What does it mean to lead and manage and market authentically? These questions, and many more, are asked and then answered in this wonderful book. I would recommend it to anyone who loves to be challenged, and even more to anyone who isn't ready for it."

Read Rosica’s book to learn more.

Michael E. Gerber
Author of The E-Myth Books

The Authentic Brand gets to the heart of how companies connect with their customers by speaking to them at their level, never talking down to them. It’s smart."

Jerry Greenfield
Co-founder Ben and Jerry’s Homemade