What is the elevator pitch for this book?

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In the Authentic Brand, I chose to use the experience of these prominent entrepreneurs to provide an excellent motivational tool for aspiring entrepreneurs, seasoned business leaders, and all professionals who are growth-minded and students of the art of business, marketing and brand-building. We will examine how these business leaders profoundly connect with their customers and:

  • Provided a unique marketing advantage
  • Shaped the brand and identity
  • Differentiated the brand from its competition
  • Built a loyal customer base
  • Created a flavor or flair that would not otherwise be possible
  • Maintained consistency and kept the “brand promise”
  • Gave back a portion of their success to causes about which they felt strongly
  • Formed a company that established widespread awareness
  • Generated significant brand equity and corporate value

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