The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders
Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinelyconnecting with their customers.
In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.
"It's smart business and marketing for today's smart consumer
culture." Jerry Greenfield,
Co-founder Ben and Jerry's Homemade
"A wonderful, increasingly enjoyable book." Michael E. Gerber,
Author of The E-Myth Books
"The Authentic Brand helps readers learn the importance of speaking
to customers' intelligence and creating an authentic partnership
between company and consumer." Gary Hirshberg,
CE-Yo, Stonyfield Farm
"In the future, I think "authenticity" will become a tremendously important concept for marketers. It's a great book.
