Chris Rosica offers fresh insights into the unspoken emotional needs of the customer. This book shows how taking the time to build a truly authentic brand can deliver lifelong customers and robust profits."

Geoff Smart, Ph.D.
Chairman and CEO, ghSMART, Topgrading Co-author and Master-Trainer

The Ideal Marketing Book for Entrepreneurs and Growth-Minded Business Leaders.

Learn from today's highly successful entrepreneurs, who have built iconic brands by genuinely connecting with their customers.

In The Authentic Brand, highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity.

The Authentic Brand features 12 stimulating interviews with the following entrepreneurs:

  • Ben Cohen & Jerry Greenfield
    (Ben & Jerry's Homemade)
  • Bobbi Brown, Bobbi Brown Cosmetics
  • David Neeleman, JetBlue
  • David Oreck, Oreck Corporation
  • Gary Hirshberg, Stonyfield Farm
  • Jeff Taylor, Monster.com
  • Jerry Baldwin, Starbucks
  • Jim Koch, Samuel Adams
  • Kate and Andy Spade
  • Roxanne Quimby, Burt's Bees
  • Wally "Famous" Amos
Contact:
95 Route 17 South,
Suite 202, Paramus, NJ 07652
Toll-free Phone: 866.843.5600

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